Social media – in this day & age, it’s a necessary evil. I say evil very intentionally – social media has the power to literally make or break your blog, website, or business. Use it wisely & it will only help you. Make a blunder though & you’ll be spending more time correcting your mistakes and wishing you had never opened an account.
Let’s take a quick look at the facts –
1. Up to 73% of all internet users are active users of some social media platform – that means that if use wisely, you can reach far more people than you ever could as an individual.
2. 23% of Facebook users log in at least 5 times per day
3. There are over 550 million registered twitter users
4. Pinterest has the highest number of users looking to buy
Long story short, social media is not something that you should just ignore – take the risk.
We’re left with this challenge: how do you actively use social media to your advantage? I’ve compiled a few tips that I think you can’t go wrong with, but it’s certainly not an all-encompassing list. Pick and choose what works well from you, but never be afraid to experiment – what works well for some may not work for others & the other way around. Just remember, it’s good practice to always use your best judgement.
Find social networks that are most suited to you/your cause
Just because there seem to be infinite numbers of social networks popping up, it’s worth noting that you are better off optimizing one or two than trying to cover all of them. For one, it’s very time & energy consuming to think that you could effectively target all avenues. But mostly, not all avenues are going to work & you have to decide what is most worth your time & effort. It’s okay if a major network isn’t right for you – there are plenty of others out there that WILL work.
However often you choose to post, be consistent
Whether you post once a week, once a day, or multiple times a day – be consistent. Not posting for a while or posting too much (spamming) will give your name a bad reputation in social media. If you have trouble with this, try using clients that allow you to schedule out your posts such at HootSuite. You don’t want to lose followers, so make sure you’re considerate of your followers’ time.
Don’t always post your own content
It may seem logical to post all of your content on your social media, but your readers will already likely know about your content already. Instead, provide your readers with content that you think they would find valuable – interesting posts, quotes, images, etc. I’m not saying that posting your own content is entirely bad, but try to make sure that you are not overwhelming your loyal followers.
Best of luck in your social media endeavors!