Last year if you asked me my opinion on Pinterest, I would have just told you that it was a website that helped you do cool things around the house. At the time, my only exposure to Pinterest was through my girlfriend and my friends’ girlfriends. I saw melted crayons and new recipes and wrote it off as having little-to-no value to me. Boy, was I wrong.
Over the course of the last few months, I’ve invested in Pinterest more than any other social network for many reasons, and I suggest you do too. If you’re brand new to Pinterest, you should know it is now the third-largest social network, and if you’re acclimated to social media stats Pinterest’s stats will blow your mind.
One of my first pins was an article on Killadj.com, and a couple days went by without much traffic from Pinterest. Then boom, my site was mobbed by Pinterest. I went from 16 all-time hits from Pinterest to 450 hits in one day. Every day since, I get anywhere from 50-500 hits on Pinterest. It’s a huge traffic asset to me.
Now, let’s look at some reasons why you’d want to consider using Pinterest as your primary social media network:
One of the biggest things Pinterest has going for it from a business perspective is Pinterest users are in the mindset to make action on something. Most users go to Pinterest to do something from melt crayons to learn about trends to buy a new pair of shoes. People on Pinterest take action more than any other social network. They’re geared to be influenced by what they see.
Influence of Pinterest
There was a study that showed 49% of online shoppers were in some way influenced by Pinterest. When you combine that statistic with the other statistic that the average Pinterest user makes a combined household income of more than $100,000, there’s a lot of potential.
Longevity of Pins
Most Twitter tweets and Facebook shares die within a few hours at most. Tweets die the quickest do to the sheer volume. Most businesses are advised to post the same thing 4-6 times a day because of this. Facebook shares die a little slower than tweets. Facebook users tend to prefer less on their feed than Twitter users. Pinterest pins last by far the longest. Most pins will last up to 3 months. Most successful pins won’t reach their potential until the end of the first month of its life.
People Love to Share Pins
Zappos researched how often their customers shared their recent purchases on new shoes on social networks. They found that users were 13 times more likely to share it on Pinterest. Due to Pinterest’s consumable nature, people feel less opposed to sharing purchases on Pinterest.
High Profit Conversion Traffic
Shopify did something similar to Zappos and looked at their customer traffic. They however looked at what customers spent on average from different social networks. Shopify found that people from Facebook spent on average $40, but they found users from Pinterest spent more than $80 per purchase.
It doesn’t matter if you’re after traffic or sales; you need to look into creating a Pinterest social outlet or investing more time in it. Trust me it’s well worth it.