I remember when started to promote brands using social network. Much like this dog, I realized it was quite tiring. I did use social networking for personal use for years before; why was it any different?
Well, let’s take a step back. What are the motives when social networking for personal use:
- Keep up with Friends
- Share your stories
- Interact with your friends
When you do it for your business, none of those apply. Your motives are:
- Build Brand Awareness
- Grow Company’s Reach Potential
- Hopefully Create Leads
Sounds dry and exhausting to me. When you use social media for professional use, you’re basically stripping the friends out the equation, but more so you are stripping you out the equation. Now, you are the brand, and the friends are your customers and potential customers. Plus, we usually have full time jobs surrounding this whole idea. We push this off because it’s not fun, so at best you post infrequently, which isn’t a great message to promote about your brand.
HootSuite is a startup based out of Vancouver that understands your predicament. HootSuite is a master organizer when it comes to Social Networking. You can plug in numerous accounts, and can post from them all. You can also setup teams and organizations, which allows more security to your social networking accounts. There are social media specific analytics that you can use to gauge the successes of your different campaigns.But enough with that. Let’s get to the good part.
How great would it be to just put all your tweets for the upcoming week into a queue, and then schedule them to be posted at the best times of the day. Well, that’s what HootSuite‘s publisher does. It takes the posting and the guesswork out of posting on social media.
When you type up all your tweets for the week, you’re done for the week. It’ll do the rest. I sometimes stare at that cracked out owl, and thank every day that I don’t have to worry about my Twitter account for but once a week.
They have really modest pricing. Thankfully, they have a free account that allows you access up to 5 social media accounts, and gives you the ability to publish automatically.
They also have a pro version that will allow you to put more social media accounts and gives you better more customized analytics. Each pro plan supports up to 2 users, which is a nice touch. Basically, you and a teammate will only set you back 1 monthly fee. The pro plans start at $8.99 annually or $9.99 monthly.
I do have a promotional non-public offer for 50% off the first 60 days.