Many people are under the impression that all good marketing tactics have to be expensive & require professional advice or execution. I am here to tell you that that is absolutely not true. While some of your much more difficult marketing should probably be left to the experts, there’s a lot that you could be doing to market your company that is free & merely requires the commitment of your time and attention. Unless you’re already a large, established business there’s probably not a ton of money available to spend on big marketing campaigns. Don’t worry – there are still plenty of options for you.
1. Interact with others on Twitter
Interacting and starting conversations with individuals or other companies that you think would be interested in you/your product is an excellent way to show that there is a real person behind your brand. Being personable can be the line between being skimmed over or gaining a new client! The internet enables other internet users with the ability to discuss openly their options with companies directly or get to know the individuals that represent a brand. Without spending a dime, this is an excellent way to gain exposure and become recognized. Because people love to broadcast their views and opinions on the internet, it is prime territory for getting your name out there without being too invasive or spending thousands on a questionable marketing strategy.
2. Post on a social media site
Posting on social media platforms such as Facebook is quick, easy, & if you’ve gained any amount of following, it’s effective. At any time during the day, when your followers are scrolling through their respective news feeds they will see your post. If it strikes a cord of interest with them, hopefully this will inspire them to click on over to your site & check out your content. This is not only an absolutely cost-effective way of marketing, but it can also be fun for your followers if you are posting things of real interest. Since posts aren’t required to be in-depth or flashy, you are given a chance to have fun with your marketing and really relate to your potential client. Not to mention, it takes minimal time to post & can have a potentially huge payoff throughout the day.
3. Follow up with former clients
Following up with former clients might feel like you are bugging them. However, if you go to them with something that you know they could really benefit from, then you really have nothing but time to lose. People love when they find things that really help them or make their lives easier. If you have a quality product or content, then they hopefully will be happy to work with you again. Remember – your clients are your most valuable marketing platform: the more you provide quality services, products, or content, the more your clients will recommend you to other people they may know. If all goes well, you will have people calling YOU.
Not all marketing will be free – there’s a lot to be said for the effort that you put in, but sometimes you really should consult someone who knows what they are doing better than you do. When in doubt, ask someone who has experience in the market.
Do you have any low-budget or free marketing tricks that have worked for you? Share them with us in the comments section of this post!